Insomniac Goes Medieval
Come One, Come All! Middlelands, the inaugural medieval themed music festival is set to kick off in just a few days. Founded by festival powerhouses Insomniac (Creators of the world renowned EDC Series) and C3 Presents (Creators of the Nationally acclaimed Lollapalooza and Austin City Limits Festival), Middlelands will likely be a Fest that will be remembered for generations. Middlelands is set in Todd Mission, Texas, a city most known for it’s famous Renaissance festival, the biggest Renaissance festival in the United States so it only makes sense to adopt the theme that has made the land a landmark and add a unique twist to the experience. The inaugural festival will take place May 5th through May 7th 2017 with will call opening at 1PM and festival grounds operating from 3:00PM to 01:00AM daily.
Let’s take a closer look into the medieval holy ground. The highly decorated and highly acclaimed festival will span three days of Medieval themed activities, workshops and pulsating music in addition to offering four nights of camping under the beautiful Texas stars. The sacred festival grounds will feature over 200 acres of southwestern green lands, forest and tricked out medieval themed scenery, architecture, and ambiance. Middlelands is an interactive festival that will feature diverse art installations, vendors, and age old eclectic performers. As you wander and explore the fantastical landscape of Middlelands, you’ll find four-dimensional superstructures and mind-blowing feats of ingenuity, inspired by the elements of air, water, and fire. To put the icing on the cake all of the rides at Middlelands are absolutely free for ticket holders, allowing you to experience the full glory of the fields without having to break the bank. In addition to world-renowned superstars, the festival showcases some of the best local talent in the area, giving them an opportunity to participate in an experience that most artists can only dream of. Prepare to be amazed as the medieval getaway comes alive while you voyage through hundreds of years of culture with thousands of your fellow festivalgoers.
Middlelands boasts five captivating stages, each with a different story, experience and set of memories waiting to be uncovered: Castle Northwoods, Middlelands Arena, The Stronghold, Trinity Vale, and The Wrenches Bay. These dynamic stages will house a highly curated, diverse lineup ranging from household favorites like Bassnectar, Marshmello and Rae Sremmurd to Rising Legends like Flat Bush Zombies to the very best local talent from the area. Middlelands is reflective of the trend in festival lineups moving towards a mixed genre lineup and festival goers couldn’t be happier to see their favorite hitmakers on stage. Be on the lookout for surprise sets, guest performances, and Snapchat-ready staging effects as these fan favorites light up the Texas sky for a once in a lifetime entertainment experience where, like Pasquale says, YOU are the headliner.
With its inaugural fest, security is rumored to be pretty strict and tight, searches in shoes, drug sniffing dogs and in-depth searches will not be a surprise so festival goers should be very cautious about what they decide to bring into the grounds. The new duo of festival producers have centered focus on health and safety and want to make sure that this festival is good to go for years to come.
Middlelands is packaged with a variety of ticketing and camping options to accommodate the many varying schedules of would-be attendees. Camping will be a key factor in the festival’s operations and experience because Insomniac isn’t typically known for it’s camping experiences, but rather for the production of the festive gathering itself. Hopefully, the partnership with C3 can make the experience seamless and enjoyable for all of the festival’s attendees. The experience features a four-day camping program with 10 multi-level tiered options as well as camping area group activities. You have the options of RV camping, Quiet area camping, sound camps with after-hours party locations in close proximity, group camping, premiere camping with charging stations and other amenities, branded tents, basic cabanas, luxury cabanas, Paladin Quarters luxury dome area, and a furnished RV option. Whether you want to live a life of luxury for a weekend, camp with themed sound camps, or go the traditional camping route with the people you love the most Middlelands has you covered. With a festive forecast of sun and shine throughout, the party should be live with little to no issues. In addition to partying to your heart’s desire, every ticket sold donates $1 to Insomniac cares which raises funds for worthwhile nonprofit organizations focusing on arts & education, health & well-being, and environmental sustainability. For each festival, Insomniac allocates $1 per ticket transaction and $10 per guest list attendee to contribute to the Insomniac Cares charitable giving fund (Who says partying can’t change the world). Consider yourself a hero for making the leap to Middlelands and remember- what happens in Texas stays in Texas.
Tickets can be purchased HERE!
Prepare for a magical journey through Medieval times!
Words By: Patrick Toone Adeleye